As an entrepreneur you must never fail to look beyond today and prepare your brand towards what the implications of sharing and storing of information online will have on your long-term brand value.
What do you do when someone is posting negative / derogatory information about you, your company or your brand?
Monitor your brand You will need to set up automated notifications within various search engines. The “Google alerts” feature is a free service that will send email notifications to you when specific words or phrases related to your brand are mentioned online. This will indicate online sentiments of your brand whether your mentions are mostly positive or negative.
Manage your brand Your main objective is to get your brand on the top of the list in search engines when people search for it. This can be achieved through offering interviews, reviews, writing articles and blogging.
Damage control Control your personal emotions when responding to a damaging or harmful response. You must be professional when dealing with negativity and don't allow your personal feelings to get in the way. Online reputation for your small business is crucial because the internet preserves and archives history in a way that was not possible before. As an entrepreneur you need to control your online reputation management for prosperity.
Post By: SimplyBiz This article has been repurposed for the purpose of this blog original article can be sourced from: small-business-software.net