Loyalty is a key asset to any business.
Business owners seek loyalty from their employees and customers. Like in any relationship, loyalty comes through making personal connections.
Here’s how you can make personal connections with your customers:
Ask questions first: Ask questions that will help your customer explain what he’s looking for. Taking the time to probe your customer will lead to better results.
Listen to the customer: Asking someone a question and truly listening to the response will make them feel valued.
Talk about yourself: Reveal something about yourself. Just be sure it’s something your customer can relate to and isn’t too personal.
Be patient: Take the time to explain how your product or service will benefit your customer. Be patient as you cultivate this new contact. You don't want to make your customer feel rushed or hustled.
Model your business on the corner store: If you long for the days of shopping at a local business where the owner knows your name, try to emulate that experience. Remember one or two details about your customer and bring them up in conversation.