- SimplyBiz -

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Pledge

Welcome to SimplyBiz®

This is a place for you to find mentorship in other business owners and to be a mentor to others by participating in discussions and sharing your insights and experiences. It’s also a platform where you can build a beneficial, like-minded network and promote your business.


As a member of SimplyBiz.co.za I pledge:

To be real (no pseudonyms)
To be open to advice and support
To offer advice and support (and be kind when I do)

SimplyBiz FAQs

Each week the SimplyBiz team receives hundreds of emails from members. Here are our answers to some of the more common questions.

Please read these FAQs carefully. They outline what we consider acceptable and unacceptable behaviour and content. We may update the FAQs from time to time, so please read them regularly.

These FAQs are answered in the spirit of the terms of use of the site.

Can I upload my own articles, guides, tools, videos or podcasts?
In future you may be able to upload your own articles, guides, tools, videos and podcasts too.

Where can I find the question that I asked?
When posing a question, you should select one of the categories. The categories are related to the main headers on the site, namely 'Get More Clients', 'Guidance on Finance', 'Sort Out Admin', 'Manage My staff' and 'Stay Motivated'.

You can look for your questions in the category where you posted your questions under the 'Questions' tab. All the questions and discussions posted under this category will be listed here.

Should your question start to trend on the platform, you may also find your question on the main screen under 'Trending Discussions'.

You will also find your question under 'Username’s Contributions as a Discussion Starter' on your profile page.

How do I start a discussion?
You are able to start a discussion by using the 'Ask a Question' tab.

Select a category for your discussion from one of the main headers, namely 'Get More Clients', 'Guidance on Finance', 'Sort Out Admin', 'Manage My staff' and 'Stay Motivated'.

Depending on the category that you have selected, click on the appropriate header and you will find your new discussion under the 'Questions' tab. All the questions and discussions started under this category will be noted here.

Should your discussion start to trend on the platform, you will find your discussion on the main screen under 'Trending Discussions'.

Where can I find the comment that I posted?
If you made a comment on an article, it will be in the comments section below the article that you have commented on. If you responded to another member's question or discussion, it will be in the category where the question of discussion was started.

For example: If you asked: 'How do I find a reputable accountant' under 'Guidance on Finance', your question will be under the 'Questions' tab.

Why has my comment been deleted?
SimplyBiz welcomes all comments that are constructive, contribute to discussions in a meaningful manner and assist business owners in growing their business. Comments must be relevant to the business community.

We will not condone the following:
• Racism (including offensive comments based on ethnicity and nationality)
• Sexism
• Homophobia
• Religious intolerance
• Cyber bullying
• Hate speech
• Derogatory language
• Comments inciting hate or violence

You must not make or encourage comments that are:
• defamatory, false or misleading;
• insulting, threatening or abusive;
• obscene or of a sexual nature; or
• offensive, racist, sexist, homophobic or discriminatory against any religions or other groups.

We strive to make the SimplyBiz community a safe and welcoming space for all.

SimplyBiz reserves the right to:
• remove any comments that do not meet our requirements; and
• ban users who repeatedly infringe these rules and the agreed terms of use.

Our policy is to remove posts that goes against our terms and conditions and pledge, or that has been reported to us by a member of the site. If you feel a message you posted has been removed without justification, you can reword it and resubmit it on the site. We will also remove replies to, or anything that contains a copy of, the comment that has been removed.

What should I do if I find a comment, person or business profile offensive or inappropriate?
We strongly support the SimplyBiz community in maintaining high standards of participation. If you feel that a comment, question or discussion does not comply with the intent of the site (to be a niche business platform for business owners) or our terms of use, please contact SimplyBiz with full details of where the inappropriate content is located.

The SimplyBiz team also reviews the platform from time to time to maintain an environment conducive to constructive business conversations.

Should you find any comment, person or business profile offensive or inappropriate, you may contact us on:
Tel: 0860 116 400
Twitter: @SimplyBizSA
Email: SimplyBiz@Nedbank.co.za
The 'Contact Us' link at the bottom of all of our web pages

We will assess your concerns against our terms of use and our pledge at our sole discretion.

Please notify us only of serious complaints, not simply because you disagree with something said.

Can I let other people use my account to make comments?
No. Please keep your login details (username and password) to yourself and do not let others use your account.

Why is there a 1 000-word limit for comments under articles?
We have a word limit to encourage users to make their point concisely.

What is the difference between the questions section of the website and comments under articles or blogs?
The questions section contains message boards where users can start threads about topics and discuss matters. Comments under articles or blogs reflect users' views about the article or blog and the aim is not always to start a discussion.

Does SimplyBiz have any guidelines on how to write comments?
Yes, we do. SimplyBiz members want to receive business advice and guidance from different points of view and experiences. We therefore recommend that you keep the following in mind when writing comments:
• Try to contribute to the thread, rather than just clicking on like or dislike.
• Once your comment is online, everyone with internet access can read it.
• Please make your comment clear to ensure that it is not misunderstood.
• Your comment may be rated by other users and categorised as the best or worst comment.
• Don't forget that you are legally responsible for what you submit. Please consider how your comment could be received by others.
• Please be polite. Do not use swear words or crude or sexual language.
• English is the preferred business engagement language to be used.
• Keep your submissions relevant to the story or topic.
• Do not insult other contributions or discuss the non-appearance or removal of any content on this site or the suspension or termination of any users.

If you would like to discuss the operation of the site with us, please email us on SimplyBiz@Nedbank.co.za.

Am I legally responsible for what I write?
Yes. Please note our terms of use and make sure you know what is acceptable.

What is the difference between unmoderated comments and comments moderated in advance?
Please note the following types of moderations:
• Unmoderated: This is when your comment is published on the site without being checked in advance.
• Moderated reactively: The SimplyBiz website is generally moderated reactively, in other words based on complaints received and when coming across issues in our engagement with the site. Moderating the site in this way means that many more business owners and members will have the opportunity to contribute to the articles, comments, questions and discussion.
• Fully moderated/Moderated in advance/Automoderated: There are sites that are fully moderated in advance because they are of a contentious nature. In this case your comment will be checked in advance before it appears on the site, based on content that has been automatically flagged.

Please note:
• The type of moderation used is at the sole discretion of SimplyBiz.
• SimplyBiz has the discretion to remove comments (please see our terms of use).
• Your question, comment or discussion may have been removed because it did not comply with our terms of use, for legal reasons or following a complaint.

Are my comments, questions, discussions checked before they go online?
Yes, they may be. We have an unmoderated and a moderated in advance functionality on the site.

Why do I need to register to make a comment?
As per Seth Godin 'People do not buy goods and services. They buy relations, stories and magic'.

The site is intended to be a niche business community for business owners. To ensure that community members know who you are and what your business does, you must register and agree to our terms of use.

What will you do with my personal or business information such as my email address? Will you share it with external sources?
Personal and business information will be published on the site and becomes available to registered members on the SimplyBiz website so that they can contact you for business and networking.

SimplyBiz will never share your data with anyone. Registered members of the site may share your details with users outside the community without your written consent, but this is not encouraged.

Should this occur, please report it to SimplyBiz immediately.

Your information will be disclosed when we are obliged or permitted by law to do so. Also, if you post or send offensive, inappropriate or objectionable content anywhere on SimplyBiz or otherwise engage in any disruptive behaviour on SimplyBiz, any information SimplyBiz is has about you may be used to stop such behaviour. This may involve informing relevant third parties, such as law enforcement agencies, about the content and your behaviour. For the terms of use please click here.

Please read the terms of use before you accept them as you are giving the members on SimplyBiz access to your personal and business details and permission to contact you.

Registering on SimplyBiz gives Nedbank permission to contact you about products and services that we believe will benefit you and your business.

If you change your mind, you can opt out of receiving marketing material from Nedbank on your profile edit page.

Remember that your comments (with your username) will be placed on the internet and in newsletters, as this is a public forum.

We make every effort to keep your personal data safe.

Will you use my details to send me marketing material?
Registering on SimplyBiz gives Nedbank permission to contact you about products and services that we believe will benefit you and your business.

Registered members on the site can also contact you for business marketing and network purposes. You are able to block a member through the direct-message functionality.

What do I do if I have forgotten my password for my SimplyBiz registration account?
To reset your password please follow this link
. You will receive an email with further instructions. Please check your spam folder if it doesn't arrive in your inbox.

Please note that this email should arrive within a few seconds. If it does not, then it could be because your email provider quarantines automated emails to scan for viruses for a short period before sending them to you, in which case you will need to contact your IT team or email provider. If the registration email does not arrive at all, the most likely reason is that the email address you have entered is not registered on our system.

Remember to change your temporary password on your profile edit page for enhanced security.

How do I change my registered email address/postal address/other personal details?
Please follow this link
to your profile edit page and sign in if you have not already done so. You can then amend the details and click on 'Save Changes' at the bottom of the page.

How do I unsubscribe from newsletters and direct messages?
Please follow this link
to your profile edit page and select your preference under the 'Newsletter Frequency' tab.

As this site is intended to be a business networking site, you will be able to block any newsletters or emails direct.

How do I register to post comments?
Go to the SimplyBiz site and click on 'Register' on the top bar of the screen. You will be taken to the 'Count Me In' page. If you have registered previously, click on 'Login' to access your account.

How do I add a link to my comment
You have to enter the web address in your comment before you post it. Explain why you are including the link – never post a link without context.

Note that external internet sites may be monitored to ensure that they do not contain any questionable or illegal content.

Any inappropriate content must be reported to SimplyBiz for removal and the member will be blocked in accordance with our terms of use.

Can I delete one of my comments?
Yes, you can. You need to contact the moderation team. You can contact them at simplybiz@nedbank.co.za.

How do I delete my account?
To prevent people from creating multiple accounts for the purposes of abusing others or overrepresenting the support for a cause or position, you would need to register your account through your profile page.

Please note that once you have unregistered, you will have to create a new username and password if you wish to become a member again. Your previous username will be blocked, but previous comments will remain available.

How do I contact SimplyBiz?
Please contact us as follows:
Tel: 0860 116 400
Twitter: @SimplyBizSA
Email: SimplyBiz@Nedbank.co.za
The 'Contact Us' link at the bottom of all of our web pages

What do I do if I have an idea for an article, tool or guide I believe will benefit the business community?
You will need to pitch your idea to SimplyBiz under the most appropriate section by sending the relevant information to SimplyBiz@Nedbank.co.za.

The submission will be assessed at the sole discretion of SimplyBiz.

Can I reproduce content from SimplyBiz.co.za?
No portion of this website may be copied or disseminated without Nedbank's prior written consent. Content in the format of articles, guides and discussion comments may, however, be shared. You are not permitted to share the personal contact information or business details beyond this platform, unless you have the written consent of the registered member to do so.

Nedbank takes no responsibility for any personal contact or business information shared without the consent of the individual or business concerned.

How do I find an individual, a business, a question asked or a discussion started?
Search using the SimplyBiz advanced search capabilities available throughout the site.

How secure are my personal details?

Simplybiz takes the security and privacy of your account details very seriously. We will never request your security information such as your password through emails. Passwords are not kept in a readable format and are therefore known only to you, the member.

SimplyBiz will hold your personal information on our systems for as long as you are a registered member of the site, and remove it if you unsubscribe.

For safety reasons, however, SimplyBiz may store messaging transcript data (including message content, member names, times and dates) arising from the use of SimplyBiz.co.za.

You also have the responsibility to avoid unauthorised access. You can secure your personal details by playing according to the rules, never disclosing details of your account, username and password to other people.

Why has my account been suspended?
If you consistently do not comply with the terms of use of the site, your account will be suspended. You will receive an email from the team detailing why your account has been suspended. Moderators will also suspend your account if you have registered with an unsuitable name. If you receive an email requesting a change to your details please make the changes and reregister your account.

Why has my account been banned?
If you register with a username or post inappropriate content as described in the terms of use of the site, your account will be banned. You will receive an email from the team detailing why your account has been banned. Please ensure that that you choose a username that is not vulgar or offensive, and that your comments are appropriate to a business forum. We may also ban your account if you consistently do not comply with the terms of use and have complaints lodged against you.

What about confidentiality, privacy and contempt
Please respect people's privacy. You are not allowed to submit confidential or private information. For example, you must not upload the telephone number, email address or any other contact details of any person without his or her express consent.

You should not write anything that could prejudice pending or ongoing court proceedings of which you are aware. For example, if you have any personal knowledge about someone who has been arrested or charged or isbeing prosecuted for an offence, you must not mention it. If you do, you could be in contempt of court, which is an extremely serious matter.

What should I not do?
• No solicitation or investigations
You must not use our site for:
‒ any sponsorship, petition, campaign, scheme, spamming users or sending a chain message; or
‒ an investigation such as tracing the whereabouts of any person.
• No impersonation and proper disclosure
You must not pretend:
‒ to be someone else (eg an expert, another user or anothermember of our team); or
‒ that you are unconnected to a topic, when in fact you are. If you have a personal connection to a topic, you should disclose your connection or, where appropriate, not comment at all.
• No linking or copyright infringement
You must not insert links to websites (URLs) or submit content that would be an infringement of copyright.

Who can comment on articles, questions and discussion boards?
Only registered members are permitted to make comments on articles, ask questions and respond to questions.

How do I decide what is acceptable?
In deciding what is acceptable, please respect the spirit and tone of the FAQs, the pledge and the terms of use, as well as the best interest of the community.

Why would you suspend or terminate a member's registration?
We reserve the right to suspend or ban an account at our sole discretion. Here are some reasons why we might do so:
• If the terms of use, the pledge and additional notes found in these FAQs are breached.
• If fellow SimplyBiz members are spammed or harassed.
• If the spirit and tone of the community are not respected.
• If the conduct or comments of the member demand a disproportionate amount of our time or that abuse SimplyBiz members.

The length of a suspension and whether or not we ban someone depend on the circumstances. Bans are generally for extreme cases and repeated serious abuse.

If we suspend or ban your registration, you may not reregister or submit content without our permission, for example by using someone else's account.

Contact Request

TERMS OF USE AND PRIVACY POLICY

These terms form a binding agreement between Nedbank Limited ('Nedbank') and any person who uses or accesses the SimplyBiz® site at www.simplybiz.co.za ('site').

1 Interpretation and definitions
1.1 Unless otherwise specified:
1.1.1 the term person refers to natural and legal persons or groups of persons;
1.1.2 the singular includes the plural, and vice versa;
1.1.3 words that have been defined in these terms will have the meaning attributed to them in these terms, unless the context clearly indicates otherwise; and
1.1.4 references to Nedbank, will, where necessary to limit its liability or enforce its rights, include its service providers, agents, clients, officers, shareholders, directors and employees.
1.2 The following words will have the following meanings:
1.2.1 'Use' means any of the following actions: accessing, viewing, sharing or commenting on the content on the site for any reason, and/or creating, posting, copying, editing or otherwise contributing content to the site.
1.2.2 'Content' means material in any form or of any kind, including text, files, documents, software, code, videos, photos, podcasts, member details or other multimedia works.
1.2.3 'Post', read as a verb, means submitting, uploading, creating, transmitting, disseminating, sharing, commenting, storing, copying or otherwise making content available on the site.
1.2.4 'User' is any person who merely visits the site, as well as a person who posts content in his/her capacity as a registered member or otherwise, and includes Nedbank employees.
1.2.5 'Member' is a registered user.

2 Nature and purpose of this site
2.1 This site is meant to enable members to provide guidance and information to one another on business-related topics, to access articles and download tools, to highlight Nedbank services and products, along with other exciting developments in the small-business industry, on a public platform.
2.2 The site allows members to profile themselves and their businesses for networking, document processing and mentoring purposes.
2.3 The content on this site may only be used for the purposes stated above.
2.4 The site contains, among others, the intellectual property rights, including copyrights and trademarks, of Nedbank and its members.
2.5 No portion of this site may be copied or disseminated without Nedbank's prior written consent.
2.6 Once a member has registered on the site, the following will apply:
2.6.1 You will be able to request contact with other members for information or networking purposes.
2.6.2 You can accept, ignore or decline a request to further a business relationship.
2.6.3 You can accept or decline a request Nedbank generated through the site to contact you with discussions, topics, content of interest or information regarding those of its products and services that it believes would be relevant to your business. You will be able to opt out or amend this feature.
2.6.4 Any contact uploaded or shared is done at the risk of members.
2.6.5 Interactions on this platform are classified as social media interactions and are governed by Nedbank's social media policies. Members are encouraged to bring to our attention any incorrect, defamatory or inappropriate content or conduct by sending an email to simplybiz@nedbank.co.za.

3 Prohibited content
3.1 While Nedbank respects and encourages the constitutional right to freedom of speech and expression, in the interest of all users the content listed below may never be posted on the site. This applies regardless of whether you are posting your own content or using content created by a third party.
3.1.1 Content that in Nedbank's sole opinion is or can generally be considered to be obscene, sexually explicit or pornographic.
3.1.2 Content that is illegal.
3.1.3 Content that you know to be false, or is designed to be misleading.
3.1.4 Content that is defamatory, intimidating, harassing, hateful, injurious, racist, sexist, abusive, malicious or threatening to any person or group of persons.
3.1.5 Content that incites hatred or violence.
3.1.6 Content that is frivolous, unreasonable, vexatious or posted in bad faith.
3.1.7 Content that infringes or may infringe the intellectual property rights of any person or legal entity. This includes content that you didn't create or that you do not have permission to post.
3.1.8 Content that constitutes or may constitute an invasion of the privacy rights of any person.
3.1.9 Content that constitutes or may constitute the wrongful or unlawful disclosure or publication of confidential information or trade secrets.
3.1.10 Content that is otherwise injurious to any person.
3.1.11 Content not expressly authorised by Nedbank that endorses, offers or promotes any product or services for commercial purposes.
3.1.12 Content that contains viruses, worms or other destructive code.
3.1.13 Content that may expose Nedbank or any other users to harm or liability.

4 Right of use
4.1 You may not use the site to do any of the following (whether for yourself or on behalf of any other person):
4.1.1 Impersonate any person.
4.1.2 Harass or intimidate any person.
4.1.3 Collect the personal information of any person.
4.1.4 Post spam.
4.1.5 Expose Nedbank or any other users to any harm or liability.
4.2 If you are unsure whether your conduct or content will amount to defamation or infringement or cause any harm you must not post it but obtain legal advice first. Nedbank is not in a position to assess whether this is the case and cannot advise you on this.
4.3 Nedbank reserves the right to remove any prohibited content and suspend or terminate your right to use the site immediately.

5 Desired behaviour
5.1 Make comments, share articles or repost opinions that are true or amount to fair comment and that are in the public interest in the context of the site community. If you fail to do this, you may be held liable for defamation (causing harm to a person or legal entity's reputation).
5.2 By posting content on the site you warrant and represent that you either created, own or otherwise have the right to use or post that content.
5.3 You warrant that any content that you post does not infringe any party's intellectual property or personal rights, including, but not limited to, his/her/its patent, copyright, trademark, trade secret, privacy or other personality rights. You also warrant that your use of the content or posting thereof constitutes fair use or fair comment or truth that is in the public interest.

6 Complaints
6.1 Any product or service complaints about non-Nedbank products must be directed to the product or service provider in question to ensure resolution.
6.2 Any product or service complaints about Nedbank should be directed to the correct channels within Nedbank.

7 Licence
7.1 By posting content on the site, you grant Nedbank a non-exclusive, royalty-free, perpetual and worldwide licence to use your content in connection with the operation of the site and compiling information on its products and/or services.
7.2 By posting content on the site, you grant users/members permission to share your comment on social media platforms.

8 Registration
8.1 When you register to use the site (become a member), you must provide information that is true and accurate.
8.2 You must keep this information up to date.
8.3 By registering to use the site you warrant that you are over the age of 18. Alternatively, you confirm that your parent or legal guardian has agreed to your use of the site.
8.4 In the case of business registrations you warrant that you are duly authorised to register the business on the site. Businesses and individuals that register on the site may be vetted with a view to excluding any businesses or individuals deemed to be inappropriate by Nedbank. This will be at the sole discretion of Nedbank.

9 How we protect your user information
9.1 All users must be registered to become members.
9.2 On registration members can choose which of their details are available for other members to view.
9.3 On registration as a member on the site your personal and business information will be available to all registered members of the site.
9.4 Members have the ability to omit information that they do not want to publicise.
9.5 Personal and business information is made available in line with the nature and purpose of the site, and may not be used beyond this framework.

10 Privacy Policy
10.1 Nedbank recognises and respects your right to privacy. Accordingly we are committed to the protection of your personal information and the appropriate use of that information.
10.2 Access to this information is limited to the site, Nedbank and any member.
10.3 The information will be used to communicate with you only if you have selected to receive marketing information in your member registration form or profile.
10.4 Cookies accessed or stored by our site may retain personal information such as your name, email address and contact number, but you have the choice to switch off cookies on your computer.
10.5 No personal information gathered by us about you will be shared with any other person or entity without your prior permission, except as provided in these terms or as required by law.
10.6 Be aware that communication between you and any other member of the site can be accessed by other internet users.
10.7 Please do not use email if you want to share confidential information with us.

11 Your login details and duty to log out
11.1 You agree to keep your login details secret, including your username and your password, which you must select.
11.2 You must not give third parties access to your account or login details.
11.3 You must log out after each session to prevent other persons from accessing your account.
11.4 As we deal with each other in a non-face-to-face environment, we are entitled to assume that any content posted on the site after login with your username and password was posted by you or with your consent.

12 Nedbank's role and responsibilities
12.1 Nedbank merely provides a site for the use and appropriate enjoyment of its users.
12.2 Nedbank reserves the right to screen users after registration.
12.3 Nedbank reserves the right to monitor, delete or modify any of the content posted on the site from time to time, and to perform checks on members.
12.4 Nedbank respects the rights of all persons and requires that its members do the same.
12.5 If you believe that any person is acting inappropriately or performing any of the prohibited acts or posting prohibited content, you may contact Nedbank to report the matter, and Nedbank will take the appropriate action at its sole discretion.
12.6 Complaints that are frivolous, unreasonable, vexatious or in bad faith will not be entertained.
12.7 Nedbank reserves the right to monitor, or participate in, any disputes between members.
12.8 Nedbank's publication of any content posted by any member on the site does not amount to an endorsement of any kind.
12.9 Before relying on any product information, opinion, guidance and/or service you should verify that the resource, guidance, content, product and/or service is accurate.
12.10 While Nedbank will regularly back up site data, and endeavour to recover data that may be lost, it is not obligated to do so.
12.11 The availability of the site and its content, including data stored by members, cannot be guaranteed.
12.12 Nedbank reserves the right to discontinue the site at any time.

13 Disclaimer of warranties and limitation of liability
13.1 Nothing on the site constitutes an offer.
13.2 You agree that Nedbank will not be liable, under any circumstances and in any way, for any errors or omissions, loss or damage incurred as a result of your use of or reliance on any content posted on this site.
13.3 Nedbank is not liable to any person for any losses or damages that arise, directly or indirectly, from any content appearing on or originating from this site, or the actions or omissions of any members of this site or Nedbank in regard to this site.
13.4 This site is provided as is and as available.
13.5 Nedbank makes no representations or warranties of any kind, express or implied, as to the site's operation or the content included on the site.
13.6 Nedbank cannot and does not verify the accuracy, truth, ownership rights or nature of any content its members submit.
13.7 Nedbank will not be liable for any damage of any kind arising from the use of or inability to use the site.
13.8 To the full extent permissible by law Nedbank disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for any particular purpose.
13.9 Information transmitted over the internet or stored for display on the internet is susceptible to unlawful interception and monitoring.
13.10 By using the internet you accept the risks associated with unlawful interception and monitoring.
13.11 Comments on the platform may be shared outside of the platform and Nedbank will not be held responsible or liable for any effects and/or damages that may arise as a result of this.

14 Member indemnity
14.1 You agree to defend and indemnify Nedbank against and hold it harmless from any and all demands, liabilities, losses, costs and claims, including reasonable attorneys' fees that may arise or result from your use of the site, or that was caused directly or indirectly by you or any person whom you allowed to access the site, whether by posting content on the site or otherwise.
14.2 Without derogating from the foregoing, you agree that Nedbank will at its sole discretion have joint control over litigation that arises as a result of your use of the site
14.3 No undertakings, settlements, public communications or statements that refer to or implicate Nedbank, directly or indirectly, will be issued or given without its prior written consent.

15 No responsibility for third-party sites, content and charges
15.1 From time to time Nedbank or members may provide links or access to third-party sites and content.
15.2 Nedbank is not responsible for such third-party sites or content or actions.
15.3 Nedbank does not provide any warranties about such third-party sites or the content or the operators of such sites.
15.4 Nedbank in no way recommends or endorses these parties, their sites or their content, products, opinions, advice (if any), relevance, currency, security or privacy.
15.5 Third parties may levy additional charges for using or accessing any of the content made available on the site, including cellphone or content service providers.
15.6 It is your responsibility to check charges before downloading content onto any device.
15.7 You agree that you must evaluate and assess content independently.
15.8 You will bear all risks associated with the use of any content. If you download any software by means of the site, you will be bound by the relevant software licence agreement.
15.9 You agree to exercise caution when accessing links on the site or links that are emailed to you. The disclaimer in 13.3 above will apply to your accessing any links as stipulated in these terms of use.

16 We may modify these terms
16.1 Nedbank reserves the right to change these terms at any time and at our sole discretion.
16.2 You are responsible for regularly checking whether these terms have changed.
16.3 Any amendments will be binding on all users of the site.
16.4 A certificate issued by the webmaster will serve as prima facie proof of which version of the terms applied at a specific date, or which content was posted on the site on a specific date.

17 General
17.1 Entire agreement
17.1.1 These terms constitute the entire agreement between you and Nedbank regarding the use of the site and replace any previous agreements.
17.1.2 If you download any software from the site, the licence agreement applicable to such software will also apply to you.
17.2 Non-waiver and severability
17.2.1 Our failure to exercise or enforce any right or provision of these terms will not constitute a waiver thereof.
17.2.2 If any provision of these terms is held to be invalid, unlawful, void or unenforceable, the remainder of these terms will continue in full force and effect.
17.3 Governing law
17.3.1 The laws of the Republic of South Africa will apply.

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Facebook holiday marketing tips
By SimplyBiz

11/18/2013
header image

We are approaching that time of the year again and small business owners should take advantage of every opportunity to market their business.

Social media platforms like Facebook give you easy access to your target market, prepare your existing and potential customers for the holiday season by tailoring the messaging on your platforms effectively.

Here are some quick wins for your Facebook community:

Add some holiday cheer to your cover photo: Update your current Facebook Page cover photo to reflect the holiday season. This is a simple, easy and fun way to connect with your audience, by reminding them of something you share in common - celebrating the holidays.

Get in the status spirit: Make your content engaging by asking your fans to share their holiday experiences with you, i.e. “What’s your favorite holiday song?”

Deck the Facebook walls: Facebook recently lifted the requirement of using a third-party app when running a Facebook competition. So, now you can directly (and easily) post fun company competitions and giveaways directly to your Facebook wall. Take advantage of this by creating a holiday campaign or promotion for your audience during this time.

Employee holiday highlights: People enjoy interacting and doing business with brands they feel like they can relate to, so putting a face to your brand is a great way to do that.

Consider doing daily employee highlights during the holiday season, where they can share what they love about the holidays and your business.

Which social media marketing tips will you use these holidays?

This article has been repurposed for this blog. Original article can be sourced from: Social Media Today

What is your take?




Comments

    • Avatar
      618 days ago YaviMadurai started a discussion. 2 0

      ...continued - More activation ideas :

      5. Get into the spirit of the holidays

      When it comes to certain holidays, there are particular things that are associated with them that you could utilise as a content directive e.g #12DaysOfChristmas or the issue of eating copious amounts of chocolate over Easter, or even celebrating our diversity on Heritage Day. use the meaning of the holiday to drive your key messaging or showcase your products through linkages with the well known aspects of the holiday e.g heritage day can also be considered braai day in SA.

      6. Ideas for gifts, clothing, jewellry, and other cultural practices or objects

      So, in SA we have so many different holidays like Freedom Day, Youth Day, and Heritage Day, and then we have the usual common holidays like Christmas and New Years. Give ideas about how to give a modern spin to traditional clothing, or a way of keeping and storing traditional jewellery, or a modern version of the dance done at specific events.

      7. This or that / Which one would you choose? /

      Post pics of similar or opposing items for the holiday season and ask the question "this or that" or "which is your favourite" e.g Trifle or steamed pudding for Christmas luch; Camping or hotel for the Easter weekend, People love to show the world something of themselves, so give them opportunities to do so.

      8. Caption this

      Another quick and simple, but hugely effective in gaining increased engagement rates is ask for the people to give a caption for a weird, scary, funny, or just confusing pic that has to have something to do with the holiday. The best caption wins something, but its merely a fun way of talking about products without direct, in-your-face advertising.

    • Avatar
      618 days ago YaviMadurai started a discussion. 2 0

      So, now that I have given you the strategy, lets talk about how to action it, with actual ideas :

       

      1. Recipes or DIY or similar

       

      Holidays are normally about the 3 F's : family/friends, food and fun. So, go with that ... how can you provide them with a piece of content that satisfies one of the 3 F's, and in some cases all 3. Give recipes even if you are not a food company (Michellin is a tyre manufacturer but a chefs highest accolade is to recive a Michellin star), so don't be too rigid in your activations. Its crucial to link it somehow back to your product or service e.g. a training and conference centre can give you a 'secret recipe' of one of themost popular dishes, or how to build an extra large table if you are hosting Easter/Christmas/Mother's Day/etc lunch, and your normal dining table seats only 6. A bank could give you tips on how to entertain on a budget for the holidays, giving a few handy tips of how to make things look and feel special for your guests without 'breaking the bank'. They could extend it to 'how to save for the next big gathering'.

       

      2. Holiday Albums and photos

       

      This is for ALL businesses, but its especially useful for companies who normally can't do fun marketing campaigns because the products or services are quite boring, technical, functional, etc. Remember, 'not all products require marketing, but all marketing efforts need a product (of some kind)'. So, when its holiday time, you can show your staff in a festive mood or even better partaking in some kind of CSI project on behalf of the company. This goes a long way to building a brand positioning with depth and variety. Still doubtful? Photo albums get 180% more engagement than regular posts.

       

      3. Opening your nostalgic memory box

       

      We all have thoughts and emotions about stories that or things that remind us of Easter weekends or Christmas Days where family and friends came together to make special memories. Our childhood memories are extremely powerful tools to use a marketing concept to position a brand or products. Even your local builders supply store can have a campaign that shows items from their store that can be used to build wooden cars, or wooden swings that made up a huge part of our childhoods in SA. Campaign : put up a nostalgic picture with an appropriate filter to take you back, and ask "tell us your memory". Remember use the mood of the holiday season to appeal to whats relevant at the time.

       

      4. Contests, competitions and vouchers

       

      Hirsh does this really well, by having cooking and baking competitions around holidays - Christmas cake or Good Friday Pickled Fish. Are you a chemical company that sells products to farrmers to keep their crops clear of pests that would compromise their crops and thereby food availability - Give a focus to the crops and what your product helps to attain. During holidays, give ideas about how to give a spin to the traditional christmas trifle by adding citrus fruit, or your secret ingredient for the best potato salad in SA - upload pic and recipe. They could win electric braai tongs worth R....

      To be continued ...

    • Avatar
      618 days ago YaviMadurai started a discussion. 2 0

      So, I am a firm believer in 'advertising as we know it, is dead', so how do you advertise in social media and on Facebook specifically?
      So, how do you maintain a 'pull' marketing strategy on social media without resorting to an advertising 'push' strategy?
      A few FB 'advertising' tips that will assist in increasing engagement rates :
      1. Align holidays and public holidays to your business and industry
      When planning your content calendar, choose the holidays that align perfectly with your products, business and industry, and use the relevancy to optimise the brand. Schedule FB ads in advance
      2. Use Facebook Lead Ads
      The objective is to get people to your other digital assets as quickly as possible, to fulfill an optimised digital brand strategy. With FB lead ads you can take an interested person to your website with literally a single click of the button. I love Lead Ads as they are functional and can be very fun and engaging. Lead Ads featuring large, clickable images, text and call-to-action buttons seamlessly direct people from their mobile devices or desktops to any page on your site.
      3. MUST DO : Target your ads
      Facebook has the amazing tools that allow you to create extrememly specific targets, by demographics, by geographical location, by interests and so many more. You have no more excuses for not targeting the right customer, at the right time, and in the right way. provides you with tools to help you target and reach the right customers – new and existing – at the right time. Target, test your content, review, test and activate. You will soon learn what works for each of  your different targetted audiences. Same products but if you send a message to an audience that is relevant to them, you will achieve an exceptional ROI. 
      4. Review and Renew (ongoing) for measurement : Understand what’s working and change what isn’t: Take advantage of Facebook’s Ads Manager to monitor and track the success of your ads performance. Ad Manager allows you to maximise  your budget for maximum ROI and test your strategy.

    • Avatar
      618 days ago YaviMadurai started a discussion. 2 0

      I think its absolutely important to understand how to treat holiday marketing, because it must be treated 'the same, but different', if that makes sense. So,it needs to follow the same processes and critique that all content goes through, but it needs a different approach to the way other content is conceptualised, designed, and distributed. 

      A checklist of sorts for you to have a successful Facebook marketing campaign for the holidays :

      1. Clear objectives for messaging and measurement

      Have a clear goal and decide what you want to achieve - is it just awareness, do you want to provide value (e.g. recipes for Easter if you are a supermarket, or hints and tips about large family meals if you are caterer and then mention that your Easter catering meals serve all size families within the context of the content)

      2. When creating the annual content calendar, work backwards from the dates

      "if  you fail to plan, then plan to fail" - this MUST be your mantra if you are in social media marketing. The content is only as good as your planning. So, holiday campaigns (as simple or fun as they maybe), needs to be planned properly in advance, as you can't delay a holiday campaign by a day or 2 as it is date-specific. When things are simple and fun, they require the same amount of design, detail, and content to be produced, so dont make theassumption it will be easier.

      Create a spreadsheet with a column for each day and then a row for each marketing channel. Even if it doesn’t have a lot of detail, it’ll give the team an overview at a glance. Then you can have specific dates highlighted in order make sure you hit all your deadlines.

      3. What are you measuring and monitoring? 

      You should judge the success of your marketing efforts based on what you were trying to achieve, see point 1 above. If it were a sales strategy then its simple - total sales. Things get a bit more complicated for awareness and loyalty campaigns, so decide the objective of the campaign and then decide what your measurements are e.g. if its a new page, building a community is key, so number of likes is important, but if its an established page then engagement rates and sentiment would be the measurement, as well as traffic to the website from your FB page, amongst others

      4. Have fun with images and videos

      So, a really fun cover photo or profile pic and or video is a wonderful way to get your Facebook Page noticed during the holidays, and also under normal circumstances, but it needs to be extra fun for holidays. For example, for Christmas, change it each day and make it like an advent calendar, with a daily 'reveal' of a 'witty' story, comment, quote, idea, etc etc. Use humour where it is appropriate but it is a quick and easy way to get your page some attetnion and may even get it to go viral if its done correctly. When people are in a good mood, they’re more likely to buy and spend. So make your marketing messages entertaining, lighthearted and humorous, depending on your product and industry

      5. You are a person first, and a marketer second - you are a customer as well, so think like a person, not a marketer

      Regardless of what kind of business you’re in, the key is to realizs that people are on Facebook for personal reasons. They are also on Facebook in their 'downtime' when they are relaxed or want to be so they could be using it as a form of distraction. Really, do you open your eyes in the morning and your first thought is about (insert brand company name here), is selling or advertising today. You don't do that and neither do your customers. So,please bear that in mind when you create an activation where you assume that your customer is sitting there and waiting for your post. Its not about you (your brand and products), its about them - your customers are looking at things happening in their FB friends lives, and if your post as a company is catchy and or funny or unique, or.... it will get their attention. So, your only question when developing your content, should be "what will get their attention in a sea of childrens 1st day at school, birthdays, club nights out, or weddings and anniversaries, with a sprinkling of racist comments and sports talk?" Can your post stand out from all of that? Get them to show your post to a friend or colleague because it was special and stood out, but it was also revelant and punchy.

    • Avatar
      618 days ago YaviMadurai started a discussion. 3 0

      Your content planning and plan is at the heart of your holiday marketing.

      Its Easter holidays coming up shortly, so lets use that as a scenario :

      Have you planned your content at the beginning of the year?

      Do you have seasonal products or year long products - this will determine your marketing mix, as Easter heralds the season of Autumn in the Southern hemisphere and Spring in the Northern Hemisphere?

      Is there any product or service offering that is particularly suitable to talk about at Easter? This could be anything from clothing, to cars, to food, to trave, and credit cards ... the list goes on

      Align the suitable product or service to general Easter things (going to church, making Easter Sunday lunch, fasting and sacrifice on Good Friday, and what to do with time off for non-Christians or those not observing the general practises of Easter)

      If there is a competiton or incentive, do you have the prizes ? Can you post pictures of the prizes?

      Rule of thumb for social media marketing is "pictures are great, video is better", so remember that people like to watch videos that are funny and unique to show family and friends that they may be hangning out with over the holidays

    • Avatar
      618 days ago YaviMadurai started a discussion. 3 0

      Some tips on how to have a holiday yourself while still doing engagement with your target market :

      1. Use a tool like Hootsuite to set up automatic scheduling of  your posts

      2. Do your content way in advance and have it ready to go

      3. You may use your Hootsuite tool all the time, but you don't want anything to go wrong while you are on holiday, so set up a test case a few days before so you can monitor it

      4. Advise your regular clientele that they must please watch out for your posts, so that there is an active search

      5.Even though you, yourself maybe on holiday, try to have a look at the page activity at least once a day if you have access to your mobile and or internet ... don't only rely on notifications to tell you if something is going wrong

      6. Think RISK. RISK. RISK ...always bear in mind that any part of  your business that is exposed is open to risk, so manage your social media risk, they way you would manage any other risk element in your business.

      • Avatar
        PhindileXaba 618 days ago 1 0

        I so love Hootsuite. You are so spot on.  It is my trusted time saver when it comes to social media management tool. 

    • Avatar
      618 days ago YaviMadurai started a discussion. 3 0

      Facebook is that social media platform where its also easy to upload pictures, videos, polls and surveys, and text.

      Beacuse there are no limitations on Facebook ito content amount and type (so Twitter limits you to 140 characters and Instagram's main communication factor is a picture or video), it is tempting to add in EVERYTHING (but the kitchen sink) .... Please please please whatever you do, please refrain from doing so. apply the principle of 'less is more' whenever you are tempted to add 'more'.

    • Avatar
      618 days ago YaviMadurai started a discussion. 3 0

      Nandos is known for their quick turnaround on their advertising when something major happens in the country, especially when they have something to do with politics. Because we are a nation that is politically and sports, charged, we will click onto anything that has an engaging incentive to open up to see more if it is concerned with sport or politics - could you be your industry's equivalent of Nando's? 

      Maybe not! BUT, there must be something you can do to keep things relevant and funny, while its also casual but professional ... what would that be?

      • Avatar
        PhindileXaba 618 days ago 0 0

        Yavi, time for true confessions. I have always loved how Coca-Cola massages and presents its ads. They give one a sense of affinity so much so that if you were all by yourself during the holidays - you feel the love in the air and like you are part of the human race. Their holiday messages are so universal. In my online trawls I came across an article entitled -  15 Brilliant Examples of Holiday Marketing Campaigns. Check it out if you ahven't already. 

         

        Link: https://blog.hubspot.com/marketing/holiday-marketing-campaign-examples#sm.01452yll148if5s10851x1q4jbe7i 

    • Avatar
      618 days ago YaviMadurai started a discussion. 3 0

      When posting things on social media and especially Facebook, it is crucal to make sure that to remember what state of mind people are in when they are in holiday mode...even when they going to work, the roads are quieter, people around you are in a good mood, meaning that people will click on things that appeal to them and their state of mind. In my previous post I spoke about keeping it light, but also make it as fun as you can or that your industry culture will allow. 

      Social media is generally not a serious space, so even when not in holiday mode, the rul of thumb  for social media marketing should lend itself to a more casual-professional engagement. So, it goes to reason that when you are in holiday season mode, it will be light-hearted, casual and fun that may poke fun at our culture, our behaviours, or even our phrases, that are unique to South Africa.

    • Avatar
      618 days ago YaviMadurai started a discussion. 3 0

      So, the content plan has been drawn up and you have linked the relevant holiday periods to the activation calendar, now what?

      People are in holiday mode and mood ... why would anyone want to read and see overly serious things, and obvious marketing pitches? Nobody does,so its critical to ensure that as much as you link your content to the relevant things happening around you, you also have to ensure that the content is not to 'heavy'. People are not in the mood for 'work', and even if you are a page of a brand that your customers love the products of, it STILL means you have to keep it light and fun, which will add to the relevancy of  your post, but also the relevancy of the brand

      • Avatar
        PhindileXaba 618 days ago 2 0

        I actually like the KISS approach - keep it simple, light and fun yet get the message across. 

    • Avatar
      618 days ago YaviMadurai started a discussion. 3 0

      When developing a content plan for the year, 2 things are crucial to the effectiveness of the strategy :

      1. Keep the content relevant - this means that no matter what the industry your business operates in, you should link your business activities to the relevant things happening around you, and this is where you can bring in the aspects of holiday seasons. In SA, our main holiday seasons are April, July, and December - this means that people are thinking about various things iro the 'holiday seasons' ...its top of mind - people are making plans, taking leave, saving money, spending money, trying to finish up things at work, working projects around public holidays, etc etc ... the question you ask your self is : "how does my company relate to the activities in the country?" - this means that if you are a tyre shop, you should be talking about how people check for whether they need new tyres before their Easter break roadtrip. The same analogy would apply to a Financial institution that markets their personal loan products as well as their investment options.  Pharmaceutical companies can market their products based on how to use their products when on holiday ... headache tables get given a new concept of  taking a tablet when family gatherings start to give you a headache, or trying to finish up that last bit of work, before heading off on leave. A diet product company can talk about 'how to cheat on your diet without gaining too many kilos", or even which exercises burn off what calories. Any industry can make sure they relate to what is top of mind to the their target market ... holidays!

      2. Use a 'pull' strategy - its a social media sin to use a 'push' marketing strategy. So, this means that you have to find creative ways of drawing people to you, your brand, your products through your social media pages. Engagement is the holy grail of social media marketing and there is no other way to get optimised engagement rates other than providing a sense of value to the customer and ask yourself a question about your page :"why would my customer or future customer want to like my page, to receive what?"

      These 2 aspects are critical in ensuring an engaged page

      • Avatar
        PhindileXaba 618 days ago 2 0

        I couldn't agree more, realigning the message with the environmental demands may seem like intuition, however it does require innovation coupled with a multiple angled innovative solution. 

    • Avatar
      618 days ago TheTastyChef started a discussion. 2 0

      You need to have a clear goal and decide what you want to achieve for your holiday marketing.

      Before you do anything, you need to outline your goals and what it is you want to achieve with your campaign. This goes for any sort of advertising, and not just what you do at the holidays; otherwise, you just have a bunch of tactics that are trying to get attention but aren’t really tied to an overall strategy or goal. And without that goal in mind, you can’t have real success.

      • Avatar
        PhindileXaba 618 days ago 2 0

        True that TheTastyChef. A clear goal upon which you peg your campaign is quite crucial.  What happens if you have a clear goal but the trajectory is not forthcoming? This is often the question  posed by clients. I do think YaviMadurai's earlier point about facebook being adaptable is important to note because as an account manager you get to figure out where the tide is going and can facilitate the direction accordingly. 

    • Avatar
      618 days ago YaviMadurai started a discussion. 3 0

      Facebook is the most easily adaptable of all social media platforms and this adaptability lends itself to seamless and endless marketing opportunities. But, the one thing I have learnt in doing social media strategies and reviews of current and potential clients is that most marketing efforts are more about advertising and a 'push' strategy, and this is the biggest mistake any business can make with their social media activations.

      • Avatar
        TheTastyChef 618 days ago 2 0

        Interesting Yavi,  so what would be your suggestion for an effective strategy?

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