- SimplyBiz -

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Pledge

Welcome to SimplyBiz®

This is a place for you to find mentorship in other business owners and to be a mentor to others by participating in discussions and sharing your insights and experiences. It’s also a platform where you can build a beneficial, like-minded network and promote your business.


As a member of SimplyBiz.co.za I pledge:

To be real (no pseudonyms)
To be open to advice and support
To offer advice and support (and be kind when I do)

SimplyBiz FAQs

Each week the SimplyBiz team receives hundreds of emails from members. Here are our answers to some of the more common questions.

Please read these FAQs carefully. They outline what we consider acceptable and unacceptable behaviour and content. We may update the FAQs from time to time, so please read them regularly.

These FAQs are answered in the spirit of the terms of use of the site.

Can I upload my own articles, guides, tools, videos or podcasts?
In future you may be able to upload your own articles, guides, tools, videos and podcasts too.

Where can I find the question that I asked?
When posing a question, you should select one of the categories. The categories are related to the main headers on the site, namely 'Get More Clients', 'Guidance on Finance', 'Sort Out Admin', 'Manage My staff' and 'Stay Motivated'.

You can look for your questions in the category where you posted your questions under the 'Questions' tab. All the questions and discussions posted under this category will be listed here.

Should your question start to trend on the platform, you may also find your question on the main screen under 'Trending Discussions'.

You will also find your question under 'Username’s Contributions as a Discussion Starter' on your profile page.

How do I start a discussion?
You are able to start a discussion by using the 'Ask a Question' tab.

Select a category for your discussion from one of the main headers, namely 'Get More Clients', 'Guidance on Finance', 'Sort Out Admin', 'Manage My staff' and 'Stay Motivated'.

Depending on the category that you have selected, click on the appropriate header and you will find your new discussion under the 'Questions' tab. All the questions and discussions started under this category will be noted here.

Should your discussion start to trend on the platform, you will find your discussion on the main screen under 'Trending Discussions'.

Where can I find the comment that I posted?
If you made a comment on an article, it will be in the comments section below the article that you have commented on. If you responded to another member's question or discussion, it will be in the category where the question of discussion was started.

For example: If you asked: 'How do I find a reputable accountant' under 'Guidance on Finance', your question will be under the 'Questions' tab.

Why has my comment been deleted?
SimplyBiz welcomes all comments that are constructive, contribute to discussions in a meaningful manner and assist business owners in growing their business. Comments must be relevant to the business community.

We will not condone the following:
• Racism (including offensive comments based on ethnicity and nationality)
• Sexism
• Homophobia
• Religious intolerance
• Cyber bullying
• Hate speech
• Derogatory language
• Comments inciting hate or violence

You must not make or encourage comments that are:
• defamatory, false or misleading;
• insulting, threatening or abusive;
• obscene or of a sexual nature; or
• offensive, racist, sexist, homophobic or discriminatory against any religions or other groups.

We strive to make the SimplyBiz community a safe and welcoming space for all.

SimplyBiz reserves the right to:
• remove any comments that do not meet our requirements; and
• ban users who repeatedly infringe these rules and the agreed terms of use.

Our policy is to remove posts that goes against our terms and conditions and pledge, or that has been reported to us by a member of the site. If you feel a message you posted has been removed without justification, you can reword it and resubmit it on the site. We will also remove replies to, or anything that contains a copy of, the comment that has been removed.

What should I do if I find a comment, person or business profile offensive or inappropriate?
We strongly support the SimplyBiz community in maintaining high standards of participation. If you feel that a comment, question or discussion does not comply with the intent of the site (to be a niche business platform for business owners) or our terms of use, please contact SimplyBiz with full details of where the inappropriate content is located.

The SimplyBiz team also reviews the platform from time to time to maintain an environment conducive to constructive business conversations.

Should you find any comment, person or business profile offensive or inappropriate, you may contact us on:
Tel: 0860 116 400
Twitter: @SimplyBizSA
Email: SimplyBiz@Nedbank.co.za
The 'Contact Us' link at the bottom of all of our web pages

We will assess your concerns against our terms of use and our pledge at our sole discretion.

Please notify us only of serious complaints, not simply because you disagree with something said.

Can I let other people use my account to make comments?
No. Please keep your login details (username and password) to yourself and do not let others use your account.

Why is there a 1 000-word limit for comments under articles?
We have a word limit to encourage users to make their point concisely.

What is the difference between the questions section of the website and comments under articles or blogs?
The questions section contains message boards where users can start threads about topics and discuss matters. Comments under articles or blogs reflect users' views about the article or blog and the aim is not always to start a discussion.

Does SimplyBiz have any guidelines on how to write comments?
Yes, we do. SimplyBiz members want to receive business advice and guidance from different points of view and experiences. We therefore recommend that you keep the following in mind when writing comments:
• Try to contribute to the thread, rather than just clicking on like or dislike.
• Once your comment is online, everyone with internet access can read it.
• Please make your comment clear to ensure that it is not misunderstood.
• Your comment may be rated by other users and categorised as the best or worst comment.
• Don't forget that you are legally responsible for what you submit. Please consider how your comment could be received by others.
• Please be polite. Do not use swear words or crude or sexual language.
• English is the preferred business engagement language to be used.
• Keep your submissions relevant to the story or topic.
• Do not insult other contributions or discuss the non-appearance or removal of any content on this site or the suspension or termination of any users.

If you would like to discuss the operation of the site with us, please email us on SimplyBiz@Nedbank.co.za.

Am I legally responsible for what I write?
Yes. Please note our terms of use and make sure you know what is acceptable.

What is the difference between unmoderated comments and comments moderated in advance?
Please note the following types of moderations:
• Unmoderated: This is when your comment is published on the site without being checked in advance.
• Moderated reactively: The SimplyBiz website is generally moderated reactively, in other words based on complaints received and when coming across issues in our engagement with the site. Moderating the site in this way means that many more business owners and members will have the opportunity to contribute to the articles, comments, questions and discussion.
• Fully moderated/Moderated in advance/Automoderated: There are sites that are fully moderated in advance because they are of a contentious nature. In this case your comment will be checked in advance before it appears on the site, based on content that has been automatically flagged.

Please note:
• The type of moderation used is at the sole discretion of SimplyBiz.
• SimplyBiz has the discretion to remove comments (please see our terms of use).
• Your question, comment or discussion may have been removed because it did not comply with our terms of use, for legal reasons or following a complaint.

Are my comments, questions, discussions checked before they go online?
Yes, they may be. We have an unmoderated and a moderated in advance functionality on the site.

Why do I need to register to make a comment?
As per Seth Godin 'People do not buy goods and services. They buy relations, stories and magic'.

The site is intended to be a niche business community for business owners. To ensure that community members know who you are and what your business does, you must register and agree to our terms of use.

What will you do with my personal or business information such as my email address? Will you share it with external sources?
Personal and business information will be published on the site and becomes available to registered members on the SimplyBiz website so that they can contact you for business and networking.

SimplyBiz will never share your data with anyone. Registered members of the site may share your details with users outside the community without your written consent, but this is not encouraged.

Should this occur, please report it to SimplyBiz immediately.

Your information will be disclosed when we are obliged or permitted by law to do so. Also, if you post or send offensive, inappropriate or objectionable content anywhere on SimplyBiz or otherwise engage in any disruptive behaviour on SimplyBiz, any information SimplyBiz is has about you may be used to stop such behaviour. This may involve informing relevant third parties, such as law enforcement agencies, about the content and your behaviour. For the terms of use please click here.

Please read the terms of use before you accept them as you are giving the members on SimplyBiz access to your personal and business details and permission to contact you.

Registering on SimplyBiz gives Nedbank permission to contact you about products and services that we believe will benefit you and your business.

If you change your mind, you can opt out of receiving marketing material from Nedbank on your profile edit page.

Remember that your comments (with your username) will be placed on the internet and in newsletters, as this is a public forum.

We make every effort to keep your personal data safe.

Will you use my details to send me marketing material?
Registering on SimplyBiz gives Nedbank permission to contact you about products and services that we believe will benefit you and your business.

Registered members on the site can also contact you for business marketing and network purposes. You are able to block a member through the direct-message functionality.

What do I do if I have forgotten my password for my SimplyBiz registration account?
To reset your password please follow this link
. You will receive an email with further instructions. Please check your spam folder if it doesn't arrive in your inbox.

Please note that this email should arrive within a few seconds. If it does not, then it could be because your email provider quarantines automated emails to scan for viruses for a short period before sending them to you, in which case you will need to contact your IT team or email provider. If the registration email does not arrive at all, the most likely reason is that the email address you have entered is not registered on our system.

Remember to change your temporary password on your profile edit page for enhanced security.

How do I change my registered email address/postal address/other personal details?
Please follow this link
to your profile edit page and sign in if you have not already done so. You can then amend the details and click on 'Save Changes' at the bottom of the page.

How do I unsubscribe from newsletters and direct messages?
Please follow this link
to your profile edit page and select your preference under the 'Newsletter Frequency' tab.

As this site is intended to be a business networking site, you will be able to block any newsletters or emails direct.

How do I register to post comments?
Go to the SimplyBiz site and click on 'Register' on the top bar of the screen. You will be taken to the 'Count Me In' page. If you have registered previously, click on 'Login' to access your account.

How do I add a link to my comment
You have to enter the web address in your comment before you post it. Explain why you are including the link – never post a link without context.

Note that external internet sites may be monitored to ensure that they do not contain any questionable or illegal content.

Any inappropriate content must be reported to SimplyBiz for removal and the member will be blocked in accordance with our terms of use.

Can I delete one of my comments?
Yes, you can. You need to contact the moderation team. You can contact them at simplybiz@nedbank.co.za.

How do I delete my account?
To prevent people from creating multiple accounts for the purposes of abusing others or overrepresenting the support for a cause or position, you would need to register your account through your profile page.

Please note that once you have unregistered, you will have to create a new username and password if you wish to become a member again. Your previous username will be blocked, but previous comments will remain available.

How do I contact SimplyBiz?
Please contact us as follows:
Tel: 0860 116 400
Twitter: @SimplyBizSA
Email: SimplyBiz@Nedbank.co.za
The 'Contact Us' link at the bottom of all of our web pages

What do I do if I have an idea for an article, tool or guide I believe will benefit the business community?
You will need to pitch your idea to SimplyBiz under the most appropriate section by sending the relevant information to SimplyBiz@Nedbank.co.za.

The submission will be assessed at the sole discretion of SimplyBiz.

Can I reproduce content from SimplyBiz.co.za?
No portion of this website may be copied or disseminated without Nedbank's prior written consent. Content in the format of articles, guides and discussion comments may, however, be shared. You are not permitted to share the personal contact information or business details beyond this platform, unless you have the written consent of the registered member to do so.

Nedbank takes no responsibility for any personal contact or business information shared without the consent of the individual or business concerned.

How do I find an individual, a business, a question asked or a discussion started?
Search using the SimplyBiz advanced search capabilities available throughout the site.

How secure are my personal details?

Simplybiz takes the security and privacy of your account details very seriously. We will never request your security information such as your password through emails. Passwords are not kept in a readable format and are therefore known only to you, the member.

SimplyBiz will hold your personal information on our systems for as long as you are a registered member of the site, and remove it if you unsubscribe.

For safety reasons, however, SimplyBiz may store messaging transcript data (including message content, member names, times and dates) arising from the use of SimplyBiz.co.za.

You also have the responsibility to avoid unauthorised access. You can secure your personal details by playing according to the rules, never disclosing details of your account, username and password to other people.

Why has my account been suspended?
If you consistently do not comply with the terms of use of the site, your account will be suspended. You will receive an email from the team detailing why your account has been suspended. Moderators will also suspend your account if you have registered with an unsuitable name. If you receive an email requesting a change to your details please make the changes and reregister your account.

Why has my account been banned?
If you register with a username or post inappropriate content as described in the terms of use of the site, your account will be banned. You will receive an email from the team detailing why your account has been banned. Please ensure that that you choose a username that is not vulgar or offensive, and that your comments are appropriate to a business forum. We may also ban your account if you consistently do not comply with the terms of use and have complaints lodged against you.

What about confidentiality, privacy and contempt
Please respect people's privacy. You are not allowed to submit confidential or private information. For example, you must not upload the telephone number, email address or any other contact details of any person without his or her express consent.

You should not write anything that could prejudice pending or ongoing court proceedings of which you are aware. For example, if you have any personal knowledge about someone who has been arrested or charged or isbeing prosecuted for an offence, you must not mention it. If you do, you could be in contempt of court, which is an extremely serious matter.

What should I not do?
• No solicitation or investigations
You must not use our site for:
‒ any sponsorship, petition, campaign, scheme, spamming users or sending a chain message; or
‒ an investigation such as tracing the whereabouts of any person.
• No impersonation and proper disclosure
You must not pretend:
‒ to be someone else (eg an expert, another user or anothermember of our team); or
‒ that you are unconnected to a topic, when in fact you are. If you have a personal connection to a topic, you should disclose your connection or, where appropriate, not comment at all.
• No linking or copyright infringement
You must not insert links to websites (URLs) or submit content that would be an infringement of copyright.

Who can comment on articles, questions and discussion boards?
Only registered members are permitted to make comments on articles, ask questions and respond to questions.

How do I decide what is acceptable?
In deciding what is acceptable, please respect the spirit and tone of the FAQs, the pledge and the terms of use, as well as the best interest of the community.

Why would you suspend or terminate a member's registration?
We reserve the right to suspend or ban an account at our sole discretion. Here are some reasons why we might do so:
• If the terms of use, the pledge and additional notes found in these FAQs are breached.
• If fellow SimplyBiz members are spammed or harassed.
• If the spirit and tone of the community are not respected.
• If the conduct or comments of the member demand a disproportionate amount of our time or that abuse SimplyBiz members.

The length of a suspension and whether or not we ban someone depend on the circumstances. Bans are generally for extreme cases and repeated serious abuse.

If we suspend or ban your registration, you may not reregister or submit content without our permission, for example by using someone else's account.

Contact Request

TERMS OF USE AND PRIVACY POLICY

These terms form a binding agreement between Nedbank Limited ('Nedbank') and any person who uses or accesses the SimplyBiz® site at www.simplybiz.co.za ('site').

1 Interpretation and definitions
1.1 Unless otherwise specified:
1.1.1 the term person refers to natural and legal persons or groups of persons;
1.1.2 the singular includes the plural, and vice versa;
1.1.3 words that have been defined in these terms will have the meaning attributed to them in these terms, unless the context clearly indicates otherwise; and
1.1.4 references to Nedbank, will, where necessary to limit its liability or enforce its rights, include its service providers, agents, clients, officers, shareholders, directors and employees.
1.2 The following words will have the following meanings:
1.2.1 'Use' means any of the following actions: accessing, viewing, sharing or commenting on the content on the site for any reason, and/or creating, posting, copying, editing or otherwise contributing content to the site.
1.2.2 'Content' means material in any form or of any kind, including text, files, documents, software, code, videos, photos, podcasts, member details or other multimedia works.
1.2.3 'Post', read as a verb, means submitting, uploading, creating, transmitting, disseminating, sharing, commenting, storing, copying or otherwise making content available on the site.
1.2.4 'User' is any person who merely visits the site, as well as a person who posts content in his/her capacity as a registered member or otherwise, and includes Nedbank employees.
1.2.5 'Member' is a registered user.

2 Nature and purpose of this site
2.1 This site is meant to enable members to provide guidance and information to one another on business-related topics, to access articles and download tools, to highlight Nedbank services and products, along with other exciting developments in the small-business industry, on a public platform.
2.2 The site allows members to profile themselves and their businesses for networking, document processing and mentoring purposes.
2.3 The content on this site may only be used for the purposes stated above.
2.4 The site contains, among others, the intellectual property rights, including copyrights and trademarks, of Nedbank and its members.
2.5 No portion of this site may be copied or disseminated without Nedbank's prior written consent.
2.6 Once a member has registered on the site, the following will apply:
2.6.1 You will be able to request contact with other members for information or networking purposes.
2.6.2 You can accept, ignore or decline a request to further a business relationship.
2.6.3 You can accept or decline a request Nedbank generated through the site to contact you with discussions, topics, content of interest or information regarding those of its products and services that it believes would be relevant to your business. You will be able to opt out or amend this feature.
2.6.4 Any contact uploaded or shared is done at the risk of members.
2.6.5 Interactions on this platform are classified as social media interactions and are governed by Nedbank's social media policies. Members are encouraged to bring to our attention any incorrect, defamatory or inappropriate content or conduct by sending an email to simplybiz@nedbank.co.za.

3 Prohibited content
3.1 While Nedbank respects and encourages the constitutional right to freedom of speech and expression, in the interest of all users the content listed below may never be posted on the site. This applies regardless of whether you are posting your own content or using content created by a third party.
3.1.1 Content that in Nedbank's sole opinion is or can generally be considered to be obscene, sexually explicit or pornographic.
3.1.2 Content that is illegal.
3.1.3 Content that you know to be false, or is designed to be misleading.
3.1.4 Content that is defamatory, intimidating, harassing, hateful, injurious, racist, sexist, abusive, malicious or threatening to any person or group of persons.
3.1.5 Content that incites hatred or violence.
3.1.6 Content that is frivolous, unreasonable, vexatious or posted in bad faith.
3.1.7 Content that infringes or may infringe the intellectual property rights of any person or legal entity. This includes content that you didn't create or that you do not have permission to post.
3.1.8 Content that constitutes or may constitute an invasion of the privacy rights of any person.
3.1.9 Content that constitutes or may constitute the wrongful or unlawful disclosure or publication of confidential information or trade secrets.
3.1.10 Content that is otherwise injurious to any person.
3.1.11 Content not expressly authorised by Nedbank that endorses, offers or promotes any product or services for commercial purposes.
3.1.12 Content that contains viruses, worms or other destructive code.
3.1.13 Content that may expose Nedbank or any other users to harm or liability.

4 Right of use
4.1 You may not use the site to do any of the following (whether for yourself or on behalf of any other person):
4.1.1 Impersonate any person.
4.1.2 Harass or intimidate any person.
4.1.3 Collect the personal information of any person.
4.1.4 Post spam.
4.1.5 Expose Nedbank or any other users to any harm or liability.
4.2 If you are unsure whether your conduct or content will amount to defamation or infringement or cause any harm you must not post it but obtain legal advice first. Nedbank is not in a position to assess whether this is the case and cannot advise you on this.
4.3 Nedbank reserves the right to remove any prohibited content and suspend or terminate your right to use the site immediately.

5 Desired behaviour
5.1 Make comments, share articles or repost opinions that are true or amount to fair comment and that are in the public interest in the context of the site community. If you fail to do this, you may be held liable for defamation (causing harm to a person or legal entity's reputation).
5.2 By posting content on the site you warrant and represent that you either created, own or otherwise have the right to use or post that content.
5.3 You warrant that any content that you post does not infringe any party's intellectual property or personal rights, including, but not limited to, his/her/its patent, copyright, trademark, trade secret, privacy or other personality rights. You also warrant that your use of the content or posting thereof constitutes fair use or fair comment or truth that is in the public interest.

6 Complaints
6.1 Any product or service complaints about non-Nedbank products must be directed to the product or service provider in question to ensure resolution.
6.2 Any product or service complaints about Nedbank should be directed to the correct channels within Nedbank.

7 Licence
7.1 By posting content on the site, you grant Nedbank a non-exclusive, royalty-free, perpetual and worldwide licence to use your content in connection with the operation of the site and compiling information on its products and/or services.
7.2 By posting content on the site, you grant users/members permission to share your comment on social media platforms.

8 Registration
8.1 When you register to use the site (become a member), you must provide information that is true and accurate.
8.2 You must keep this information up to date.
8.3 By registering to use the site you warrant that you are over the age of 18. Alternatively, you confirm that your parent or legal guardian has agreed to your use of the site.
8.4 In the case of business registrations you warrant that you are duly authorised to register the business on the site. Businesses and individuals that register on the site may be vetted with a view to excluding any businesses or individuals deemed to be inappropriate by Nedbank. This will be at the sole discretion of Nedbank.

9 How we protect your user information
9.1 All users must be registered to become members.
9.2 On registration members can choose which of their details are available for other members to view.
9.3 On registration as a member on the site your personal and business information will be available to all registered members of the site.
9.4 Members have the ability to omit information that they do not want to publicise.
9.5 Personal and business information is made available in line with the nature and purpose of the site, and may not be used beyond this framework.

10 Privacy Policy
10.1 Nedbank recognises and respects your right to privacy. Accordingly we are committed to the protection of your personal information and the appropriate use of that information.
10.2 Access to this information is limited to the site, Nedbank and any member.
10.3 The information will be used to communicate with you only if you have selected to receive marketing information in your member registration form or profile.
10.4 Cookies accessed or stored by our site may retain personal information such as your name, email address and contact number, but you have the choice to switch off cookies on your computer.
10.5 No personal information gathered by us about you will be shared with any other person or entity without your prior permission, except as provided in these terms or as required by law.
10.6 Be aware that communication between you and any other member of the site can be accessed by other internet users.
10.7 Please do not use email if you want to share confidential information with us.

11 Your login details and duty to log out
11.1 You agree to keep your login details secret, including your username and your password, which you must select.
11.2 You must not give third parties access to your account or login details.
11.3 You must log out after each session to prevent other persons from accessing your account.
11.4 As we deal with each other in a non-face-to-face environment, we are entitled to assume that any content posted on the site after login with your username and password was posted by you or with your consent.

12 Nedbank's role and responsibilities
12.1 Nedbank merely provides a site for the use and appropriate enjoyment of its users.
12.2 Nedbank reserves the right to screen users after registration.
12.3 Nedbank reserves the right to monitor, delete or modify any of the content posted on the site from time to time, and to perform checks on members.
12.4 Nedbank respects the rights of all persons and requires that its members do the same.
12.5 If you believe that any person is acting inappropriately or performing any of the prohibited acts or posting prohibited content, you may contact Nedbank to report the matter, and Nedbank will take the appropriate action at its sole discretion.
12.6 Complaints that are frivolous, unreasonable, vexatious or in bad faith will not be entertained.
12.7 Nedbank reserves the right to monitor, or participate in, any disputes between members.
12.8 Nedbank's publication of any content posted by any member on the site does not amount to an endorsement of any kind.
12.9 Before relying on any product information, opinion, guidance and/or service you should verify that the resource, guidance, content, product and/or service is accurate.
12.10 While Nedbank will regularly back up site data, and endeavour to recover data that may be lost, it is not obligated to do so.
12.11 The availability of the site and its content, including data stored by members, cannot be guaranteed.
12.12 Nedbank reserves the right to discontinue the site at any time.

13 Disclaimer of warranties and limitation of liability
13.1 Nothing on the site constitutes an offer.
13.2 You agree that Nedbank will not be liable, under any circumstances and in any way, for any errors or omissions, loss or damage incurred as a result of your use of or reliance on any content posted on this site.
13.3 Nedbank is not liable to any person for any losses or damages that arise, directly or indirectly, from any content appearing on or originating from this site, or the actions or omissions of any members of this site or Nedbank in regard to this site.
13.4 This site is provided as is and as available.
13.5 Nedbank makes no representations or warranties of any kind, express or implied, as to the site's operation or the content included on the site.
13.6 Nedbank cannot and does not verify the accuracy, truth, ownership rights or nature of any content its members submit.
13.7 Nedbank will not be liable for any damage of any kind arising from the use of or inability to use the site.
13.8 To the full extent permissible by law Nedbank disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for any particular purpose.
13.9 Information transmitted over the internet or stored for display on the internet is susceptible to unlawful interception and monitoring.
13.10 By using the internet you accept the risks associated with unlawful interception and monitoring.
13.11 Comments on the platform may be shared outside of the platform and Nedbank will not be held responsible or liable for any effects and/or damages that may arise as a result of this.

14 Member indemnity
14.1 You agree to defend and indemnify Nedbank against and hold it harmless from any and all demands, liabilities, losses, costs and claims, including reasonable attorneys' fees that may arise or result from your use of the site, or that was caused directly or indirectly by you or any person whom you allowed to access the site, whether by posting content on the site or otherwise.
14.2 Without derogating from the foregoing, you agree that Nedbank will at its sole discretion have joint control over litigation that arises as a result of your use of the site
14.3 No undertakings, settlements, public communications or statements that refer to or implicate Nedbank, directly or indirectly, will be issued or given without its prior written consent.

15 No responsibility for third-party sites, content and charges
15.1 From time to time Nedbank or members may provide links or access to third-party sites and content.
15.2 Nedbank is not responsible for such third-party sites or content or actions.
15.3 Nedbank does not provide any warranties about such third-party sites or the content or the operators of such sites.
15.4 Nedbank in no way recommends or endorses these parties, their sites or their content, products, opinions, advice (if any), relevance, currency, security or privacy.
15.5 Third parties may levy additional charges for using or accessing any of the content made available on the site, including cellphone or content service providers.
15.6 It is your responsibility to check charges before downloading content onto any device.
15.7 You agree that you must evaluate and assess content independently.
15.8 You will bear all risks associated with the use of any content. If you download any software by means of the site, you will be bound by the relevant software licence agreement.
15.9 You agree to exercise caution when accessing links on the site or links that are emailed to you. The disclaimer in 13.3 above will apply to your accessing any links as stipulated in these terms of use.

16 We may modify these terms
16.1 Nedbank reserves the right to change these terms at any time and at our sole discretion.
16.2 You are responsible for regularly checking whether these terms have changed.
16.3 Any amendments will be binding on all users of the site.
16.4 A certificate issued by the webmaster will serve as prima facie proof of which version of the terms applied at a specific date, or which content was posted on the site on a specific date.

17 General
17.1 Entire agreement
17.1.1 These terms constitute the entire agreement between you and Nedbank regarding the use of the site and replace any previous agreements.
17.1.2 If you download any software from the site, the licence agreement applicable to such software will also apply to you.
17.2 Non-waiver and severability
17.2.1 Our failure to exercise or enforce any right or provision of these terms will not constitute a waiver thereof.
17.2.2 If any provision of these terms is held to be invalid, unlawful, void or unenforceable, the remainder of these terms will continue in full force and effect.
17.3 Governing law
17.3.1 The laws of the Republic of South Africa will apply.

Unregister Notice

You have clicked the unregister button, are you sure you want to unregister from SimplyBiz?

How to Get Going & Keep Going on Social Media 1
By SimplyBiz

1/23/2017
header image

Many small business owners have ventured into creating at least a Facebook page or Twitter page or both. And very often these social platforms haven’t gained the traction they would have liked them to.

As a result, they neglect exploring other important, fast-growing platforms like YouTube, LinkedIn and Instagram.

For small business owners, maintaining even one social network platform (never mind a few) seems an impossibility when there are the day-to-day concerns of the business to deal with.

The key is to have a workable content plan and use social media management tools. But first, you need to know which social networks you want to be on.

This is the 3-step plan to get going and keep going on social media:

  1. Know which social media platforms you want to be on

  2. Create a workable content plan

  3. Use social media management tools

In this, part 1 of the 3-step plan to get going and keep going on social media, we look at the major players in social media and what they’re about. Once you know a bit more about each platform, you can decide which of the platforms are right for your small business – it might be some or all of the platforms.

According to the 2015 World Wide Worx/Fuseware South African Social Media Landscape Report, the top five growing platforms in South Africa (excluding instant messaging platforms like WhatsApp, Facebook Messenger and WeChat) were (in order of number of users): Facebook, YouTube, Twitter, LinkedIn and Instagram. Platforms with the biggest growth in that period included Instagram (up 65%), YouTube (up 53%) and LinkedIn (up 40%).

The 2016 World Wide Worx/Fuseware South African Social Media Landscape Report shows growth for Facebook (up 8%), Twitter (up 12%) and YouTube (up 15%), with colossal growth for Instagram (up 133%), which has more than doubled its user base.

2014 Stats for South Africa

- Facebook (11,8 million)

- YouTube (7,2 million)

- Twitter (6,6 million)

- LinkedIn (3,8 million)

- Instagram (1,1 million)

- Pinterest (840 00) DECLINING USERS

2015 Stats for South Africa

- Facebook (13 million)

- YouTube (8,28 million)

- Twitter (7,4 million)

- LinkedIn (4,6 million)

- Instagram (2,68 million) BIGGEST GROWTH

FACEBOOK is still the leading social network, in South Africa and around the world. It allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, families, colleagues and their favourite brands.

Hootsuite’s blog on Essential Social Media Statistics reports that nearly one third of the 1.65 billion active monthly Facebook users engage with brands regularly. In September 2015, more than 1,5 million small and medium businesses shared videos on Facebook.

YOUTUBE is a video-sharing website that allows people to discover, watch and share videos. Users can create their own channels and use it as a distribution platform for original content. Hootsuite reports that almost one third of all people on the internet are YouTube users. It is the second most popular social network platform in South Africa – evidence of the rise of video here.

The most subscribed South African channel belongs to Caspar Lee, a South African teenager who started his self-titled YouTube channel in 2011. His main YouTube channel “Caspar” has over 6,6 million subscribers and his second channel “morecaspar” has over 1,9 million subscribers.

TWITTER is for news junkies who want real-time information about the world. This online social networking service allows users to send and read short 140-character messages called “tweets”. According to the Hootsuite report, over 100 million GIFs were shared on Twitter in 2015 and almost half of Twitter users follow brands or companies.

LINKEDIN is a place to connect with colleagues and professional contacts and is popular for businesses in the B2B sector. The platform leaped in usage in South Africa, with World Wide Worx reporting a 40% increase in South African members for its 2015 report.

LinkedIn is internationally represented across 200 countries and territories, and nearly half of users are key decision makers. The main activities of members include connecting, publishing content and joining groups.

INSTAGRAM is a photo-sharing, video-sharing and social networking platform. It was bought by Facebook in 2012 and has been growing in features and users. More than 70 million photos and videos are posted to Instagram every day. Users can use the new “explore” function to follow trending stories and real-time events as told through Instagramers, opening up more opportunities for brands to communicate with customers.

Instagram is gaining recognition as “the” engagement platform for brands who want to engage with their communities. Instagram has also introduced a host of new tools for business users, including business profiles, analytics and the ability to turn Instagram posts into ads.

According to this BizCommunity article, the most popular South African Instagramers include media personalities (like Minnie Dlamini) and photographers (like Gareth Pon).

PINTEREST distinguishes itself as the ‘world’s catalogue of ideas’. It’s a community of creativity and the platform of choice for people who like to plan. Instagramers use their ‘pinboards’ to plan holidays, special events, parties, birthdays, travel, mealtimes, DIY projects and more. There are about 50 billion pins across 1 billion boards and 75% of pins saved come from businesses.

Although subscriber growth for Pinterest flattened in the last few years, keep your eye on this platform. Pinterest brand studies show that it is more effective at driving sales than any other form of social media. The platform has recently introduced a “Buy Now” button and according to this Global Web Index article, is now among the fastest growing social networks.

The ongoing trend in multi-networking means users are continuing to shift towards and adopt alternative platforms. Facebook may be the number one platform, but users will also post photos to Instagram, for example.

If users are multi-networking, businesses should be multi-networking too. This means developing and managing content and engaging with your market across multiple platforms. This sounds like a lot of work, but with a bit of planning and a little help, you can make multi-networking a multi-marketing success for your small business.

Read more on building content for your platforms in Part 2 and using tools to manage multiple social media platforms in Part 3.

-     -    -    -    -    -    -    -    -    -     -    -    -    -    -    -    -    -    -     -    -    -    -    -    -    -    -    -     -    -    -   

KEY TAKE-OUT: Don’t just stop at Facebook and Twitter. Other growing social network platforms you need to consider for your small business include Instagram, Pinterest, YouTube and LinkedIn. Users are “multi-networking” and small business needs to follow suit.

Author: Nicky Grandin

What is your take?




Comments

    • Avatar
      629 days ago GameChanger17 started a discussion. 2 0

      Another thing to bear in mind especially in South Africa is how you customers consume social media. For the millennials it is mainly via theeir handsets. Data is still very expensive in South Africa... So you need to be cognisant of the size of the graphics and videos that you upload as business. If the videos short, sweet, engaging & to the point and not too large... It increases the chances of them being viewed in their entirety!

      • Avatar
        Gareth 629 days ago 2 0

        Suppose with regards to that you also need to take into consideration who your audience is and what income bracket they fall into.

        • Avatar
          Gareth 629 days ago 1 0

          ... and also whether you are marketing B2B or B2C
           

    • Avatar
      629 days ago Gareth started a discussion. 2 0

      So how does a small business owner keep up with content creation?

      • Avatar
        TheTastyChef 629 days ago 4 0

        Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less experienced. And they generally have less data and first-hand experience with which to strategize in the first place.

        One of the best marketing strategies for small businesses is content marketing, due to its approachability and affordability, but creating a content marketing strategy can still be a time intensive and intimidating proccess...what are the steps you can take to ease this process?

        • Avatar
          GameChanger17 629 days ago 2 0

          Content marketing requires an understanding of your customers / audience and some creativity. You need to create content that will add value to your customers. An example if  you are designer, you can easily create content informing people about the latest fashion trends and even more useful how to style yourself effortlessly. You can include some of your pieces (marketing) and how they can be easily styles with clothes that your average customer may already have in their wardrobe (value add). 

        • Avatar
          Gareth 629 days ago 1 0

          Very true, the irony TastyChef is that we do content creation for our clients with no problems, but struggle to keep up with our own online marketing as a result.... typical case of a mechanic and his car!

    • Avatar
      629 days ago TheTastyChef started a discussion. 2 0

      What about Instagram, the weird kid on the social media playground. It seems that unlike Facebook and Twitter, posting frequency is not all that important for your Instagram marketing.

      What it seems does matter for Instagram is posting consistency.

      So if you want to maximize engagement and generate followers, you can start posting on Instagram 10, 15, even 20 times a day. This will not negatively affect your Instagram account.

      That is, until you change the frequency. If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post.

      This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life. Or at least until you sell your business or retire to a beach somewhere.

      • Avatar
        Gareth 629 days ago 1 0

        Hahahaah, very interesting insight TastyChef, suppose that goes back to consistency, but seems that is more important with Instagram than any other platform, I find that with youtube it is very similar in terms of scheduling, your audience is quite sensitive as to when you post and tend to look for the regularity, i.e. every Thursday afternoon.

      • Avatar
        ShaunAnderson 629 days ago 2 0

        That's very interesting TheTastyChef, so it seems that there is no blanket strategy for social media, and it is admittedly more complex than I think most small business owners realise. 

    • Avatar
      629 days ago TheTastyChef started a discussion. 4 0

      I read an interesting studay on Twitter marketing the other day where they examined over 11,000 different tweets from big brands to see if they could uncover the ideal tweeting frequency.

      What they found is that, as with Facebook, the ideal number of times to tweet per day depends almost entirely on your goals. For example, if you are looking to optimize your engagement per tweet, then 1-5 tweets per day is where it’s at.

      • Avatar
        Gareth 629 days ago 3 0

        Thanks TastyChef, very helpful, never really use twitter effectively, but think I should focus on it a bit more.

        • Avatar
          TheTastyChef 629 days ago 3 0

          Sure Gareth, Just make sure you balance your time, as I said in my previous comment (not sure if you saw it) if you are posting say, 50 times a day, is the engagement you are getting from that worth the time you are taking to type them?  

      • Avatar
        TheTastyChef 629 days ago 5 0

        However, if you want to generate more total responses, then you can tweet your heart out. The study found that even tweeting 50 times a day did not have any adverse effects on your account!

        However, it is important to keep something in mind when it comes to your Twitter marketing. If you are spending hours each day writing out 50 tweets, those are hours that could be spent on activities that do more to drive up the bottom line.

        While you certainly can focus your Twitter marketing on generating a massive number of responses, I recommend you focus on engagement.

        1-5 tweets a day will not take too much time, will increase audience engagement, and will leave you with the time you need to focus on more important parts of your business.

    • Avatar
      629 days ago Gareth started a discussion. 1 0

      Suppose, that also begs the question on how do you keep up with content creation, especially as a small business that does not have a social media manager?

      • Avatar
        TheTastyChef 629 days ago 1 0

        This is something I certainly battle with and I'm sure many other small businesses do too. How much time and energy to put into it to make it worthy of doing, but not at the expense of running your business. 

    • Avatar
      629 days ago Gareth started a discussion. 1 0

      True Shaun, it is quite a tough one, the consensus seems to be.... no such thing as too much for twitter, one or 2 post per day for Facebook and weekly or bi-weekly for Youtube, but I suppose a lot of that would depend on the strength and engagement with your posts.

    • Avatar
      629 days ago ShaunAnderson started a discussion. 3 0

       

      The answer, as with most things social media related, is complicated. Whenever your Facebook following is under 10K, you will have to make a choice. Do you want more engagement per post or more clicks to your website? Think about it.

      • Avatar
        TheTastyChef 629 days ago 2 0

        Conversely, if you post a mere 1-5 times a month, your clicks per post will almost double. This is one of the fastest ways to get more traffic to your site, so set a goal and get posting.

      • Avatar
        TheTastyChef 629 days ago 1 0

        If you have  smaller following, posting twice a day will actually result in about 50% fewer clicks per post.

        This means that, your total number of clicks will still be higher than if you were posting only a few times a week, but your engagement per post will be reduced.

    • Avatar
      629 days ago ShaunAnderson started a discussion. 3 0

      We have all heard the infamous, “two posts a day” rule for Facebook marketing. This generic prescription comes with some side effects that you may not be aware of.

      You see, the two posts a day rule works if you have a substantial Facebook following of at least 10,000 followers. Whenever you have an audience of this size, there is almost no disagreement that posting twice a day is the way to maximise clicks and engagemetn on your content.

      But what if you have a smaller following? Say only a few thousand, or even a few hundred? Does this rule still apply?

    • Avatar
      629 days ago ShaunAnderson started a discussion. 2 0

       

       

      So how do you strike a balance? How can you post often enough to remain relevant but not so often that you get blocked or unfriended?

       

      • Avatar
        GameChanger17 629 days ago 2 0

        I believe it is about posting strategically... It is not required to post for the sake of posting.  The main reason of being on social media is to communicate with your customers and followers. Regularly post content that reminds customers consistently in term of who you are as a business, your values as business and successes as a business. To remain relevant you can post comments about something topical or that is in the news is a good start. The trick is to ensure that your comments are aligned and reinforce who you are as brand and your values. These comments can certainly be several times a day if need be...

      • Avatar
        Gareth 629 days ago 1 0

        Always the big question!

    • Avatar
      629 days ago ShaunAnderson started a discussion. 2 0

      There are few skills that will make or break your social media success more than posting frequency. If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.

    • Avatar
      629 days ago Gareth started a discussion. 3 0

      At what frequency should you post on each of the Social Media platforms?

      I think it is a fine line between not posting enough, and annoying your audience.

       

      • Avatar
        TheTastyChef 629 days ago 2 0

        So I think it's important to research your individual platforms and tailor your posting accordingly.

        • Avatar
          GameChanger17 629 days ago 1 0

          TastyChef I couldn't have said it better myself! The different platforms attract different types of audience and have various uses. Once you understand the use and benefit of each platform... You can use it to your advantage as a business.

      • Avatar
        TheTastyChef 629 days ago 2 0

        I think it's different for the various platforms.  Twitter is fast paced and needs to be quick and often to be effective, whereas facebook is far less frequent and using the same strategy as twitter, would actually irritate your audience.

    • Avatar
      629 days ago Clint started a discussion. 4 0

      Yes I agree TheTastyChef, now that I know what platforms to use, I would love some guidance on how to make sure my content is suitable for my customers. 

    • Avatar
      629 days ago TheTastyChef started a discussion. 3 0

      Some great advice and opinions here and I am looking forwards to reading more about building the right content in part 2!

       

      • Avatar
        Conn8ctIT 433 days ago 1 0

        @thetastychef Very Insightful advise indeed.

        Thank you for your contributions guys.

    • Avatar
      644 days ago MikeSaidWhat started a discussion. 6 0

      I think the one thing that small business owners need to take away from this it that it doesn;t matter what mediums you use, how often you post or whether you are using auto posting software...

      If your message is wrong, if you try and sell sell sell instead of listen, you may as well not do anything at all

      • Avatar
        Gareth 629 days ago 2 0

        So true Mike, you need to engage with your audience as opposed to hitting them with a sale, It is a great opportunity to learn about your consumer and adapt to their wants and needs, so rather don't waste it!

        • Avatar
          Conn8ctIT 433 days ago 0 0

          @gareth, Thanks I think that is the mistake i was making.

    • Avatar
      644 days ago MikeSaidWhat started a discussion. 4 0

      I was giving a talk on Social Media to a group of small business owners last week and was quite amazed by the number of people who are very scared of social media and what it exposes them to.

      Of course there are pitfalls and you need to understand that once you post it it is out there but on the whole it is just common sense 

       

      • Avatar
        MoniqueOlive8 643 days ago 3 0

        Hi Mike - I notice that you run a blog called "Daddy Blogger" how do you get the balance right - between over sharing and still being valuable to your followers?

        BTW: the Daddy Blogger posts and adventures are a great read!

        • Avatar
          TheTastyChef 629 days ago 1 0

          The link is below, great blog!

          http://daddyblogger.co.za/

           

        • Avatar
          Clint 629 days ago 3 0

          Do you have a link to that blog, daddy blogger?  I would like to give it a read.

      • Avatar
        TheTastyChef 644 days ago 4 0

        Yes Mike, I have definitely noticed a fear of social media, mostly amongst the older generations.  It would be great to have some tools that could demystify social media for small business owners, in the right hands, it is an incredibly marketing tool, that is, for the most part, free!

        • Avatar
          MikeSaidWhat 644 days ago 5 0

          I think it is just about understanding. I asked what they were afraid of and two things came up

          1. Fear of giving away personal information

          2. Fear of making a fool of themselves

    • Avatar
      644 days ago MikeSaidWhat started a discussion. 3 0

      I believe that one of the most UNDER utilised platforms in South Africa is video and YouTube.

      There are so many great reasons to use YouTube and one of the main ones is that Google owns YouTube and it is a great way to get your business on page 1 of a search.

      With fantastic cameras and video cameras as well as ediing software available on our phones, there is no reason not to take the leap 

      • Avatar
        Gareth 629 days ago 2 0

        I agree Mike, while there is definitely a time and place for professionally produced video, your content marketing does not always require a high production value, especially when doing impromptu direct messaging to your audience, there is a lot that can be done with your cell phone.

    • Avatar
      644 days ago MikeSaidWhat started a discussion. 4 0

      For a little takeaway, here is a link to a social media presentation that I present to small business, if you have any questions please dont; hesitate to contact me.

      CLICK HERE TO VIEW AND DOWNLOAD

      • Avatar
        TheTastyChef 644 days ago 3 0

        Thanks for sharing that MikeSaidWhat!  There are some really useful tips on there which I will definitely be using to boost my social media accounts.

    • Avatar
      644 days ago MikeSaidWhat started a discussion. 5 0

      The one thing I have learned about social media over the past few years is to try and follow the four R's

      Regular, Relevant, Real and Remarkable

      Of course you can't be all of them all of the time but you have to strive towards them

      • Avatar
        PhindileXaba 644 days ago 5 0

        MikeSaidWhat thank you for sharing the article, your presentation and the Youtube link. All of it is very informative and valuable particularly to SMMEs as we sometimes turn to concentrate on our enterprises and feel all alone in the world of wilderness.

        Remember we are talking SMMEs -  small and medium sized businesses wherein one could be steering the ship all by themselves and/or there could be a few employees all multi-tasking, and not so much anyone dedicated to managing social media. I assume this process can be time consuming, unless of course one uses Hootsuite one of the very first social media management tools which  operates on a single interface, where you can integrate up to 5 of your social media profiles. What I also like about it is that it provides a free plan which will enable the user to manage almost everything on the interfaced social media platforms, VERY GOOD for small businesses or self-employed people. There are many others I will share later which are very much in line with the presentations you shared depending on your purpose for using social media platforms. 

         

        • Avatar
          MikeSaidWhat 644 days ago 4 0

          I certainly believ there is a place for Hoot and Buffer to schedule posts but I would avoic cross platform posting. Facebook is about sharing detail, twitter is to drive traffic through links, Instagram is about the image.

          I know when I see the ifentical posts across all canels from the same client I feel a little let down.

        • Avatar
          Clint 644 days ago 3 0

          I am busy learning how to use Hootsuite as on the face of it, it looks like an amazing time saver!  However after your comment MikeSaidWhat, do you think that the readers/potential customers would feel the same way?  

          I would hate for a time saving tool to backfire and make my brand come across as lazy or not fully invested.  What are your thoughts? 

        • Avatar
          MikeSaidWhat 644 days ago 4 0

          I am nervous of social media integration tools as I believe each chanel is so different, for example I would hate to see all those HASHTAGS on Facebook that are so common on Instagram and Twitter, when I see it my first thought is "lazy"

    • Avatar
      644 days ago MikeSaidWhat started a discussion. 3 0

      Tame a moment, well a few moments (4:15 to be excat) to watch THIS INCREDIBLE VIDEO on social media and how it is changing and chllenging the way we do business and interact with our customers 

      CLICK HERE

      • Avatar
        TheTastyChef 629 days ago 1 0

        Great video MikeSaidWhat!

      • Avatar
        MikeSaidWhat 644 days ago 4 0

        What was the one thing you took from that? Mine was SOCIAL MEDIA IS ABOUT PEOPLE!

         

        • Avatar
          TheTastyChef 629 days ago 1 0

          True, and I think when we realise that we become better marketers.

        • Avatar
          PhindileXaba 644 days ago 3 0

          True that - social media management tools  can be time savers but they are not a be all and end all MikeSaisWhat, and of course they have LAZY written all over them. Truth be told they are not to be naively consumed however  they are there to be given a try and they can give someone the most needed support if you do not have a full suite of operators/managers in your little backroom office. Social Media requires patience, indeed. No doubt about that Clint. 

          Dare I say that this media can be so unpredictable too and it can sometimes hit an upward trajectory when you least expect. While we all have to be careful of the backlash referred to earlier, just want to share this.

          In one of the businesses that we were involved with - a client had approached us with an event she could not secure bookings for. We used HootSuite ON AND OFF to promote that event which had no bookings 72 hours prior -  as a tester and a risk to our enterprise, really. In 72 hours we were fully booked with paid for seats, over subscribed and the event went on as scheduled.    Client was happy!

          Although this may be a small victory, we have had major ones too with automated messages for one speaker client we have, whose speaking engagement is aligned to social media postings - Hootsuited, we see an upward mobility in his social media interaction, likes etc. during and after his presentations for 3-4 days. His bookings also shoot up. 

        • Avatar
          PhindileXaba 644 days ago 3 0

          For me it was LISTEN first and SELL second. Of course this depends on your purpose and as they say there are many ways to skin a cat. In my searches through my archives I came across an article I referred my young trainees to - 15 Entrepreneurs Who Built New Careers Through Social Media

          https://blog.bufferapp.com/earn-income-social-media.

          Anyone who is a social media junkie and is serious about using these platforms to drive sales, build a profile and good chunk of followers should have come across this article, if not, here is your opportunity to read this and see how many social media Rockstars have these platforms created.  

          The good thing is that they built their entire businesses and careers around social media, many earning millions of rands and trading globally. 

          These fifteen entrepreneurs stories are inspirational perhaps we can learn from their narratives of how they turned passions into a career, through social media.

          The story close to my heart is that of Grace Ciao. " 

          Grace Ciao is the ultimate accidental social media entrepreneur.

          Since she was a little girl, Grace has had a passion for fashion design, and one day, she noticed a flower a boy had given her was dying. So Grace created a fashion illustration out of the petals of the flower.

          She took a photo of her illustration and posted it on Instagram, which quickly became popular.

          Grace earns a living as a full-time illustrator, and has used her platform to book engagements for events."  except from the article 15 Inspiring Entrepreneurs Who Built Careers Around Their Passions Through Social Media by Sarah Peterson ( I enjoy the author's inspirational insights too) 

        • Avatar
          Clint 644 days ago 4 0

          It's important to realise this is the long game, requiring patience and persistence.  Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

        • Avatar
          ShaunAnderson 644 days ago 5 0

          I also think it's important to focus your message.  It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

        • Avatar
          MikeSaidWhat 644 days ago 3 0

          @thetastychef that is the very big advantage to be gained by using twitter effectively... you get to listen in on the converstations that both your clients and competitors are having

        • Avatar
          TheTastyChef 644 days ago 5 0

          I agree MikeSaidWhat, success with social media and content marketing needs you to listen more and talk less.  Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

        • Avatar
          MikeSaidWhat 644 days ago 5 0

          And of course "we don't have a choice on whethter we DO social media, the question is how well we DO it"

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